Our Team
Founder
Elaina Lester, LE
Elaina has an extensive 30-year tenure in retail, spa, and medical aesthetics, contributing her expertise to some of the largest and most successful companies within these industries. Her comprehensive knowledge spans various facets of retail sales, capital equipment, staff management, training, marketing, and business operations. Demonstrating fervent dedication to her career, Elaina’s overarching goal is to empower others in cultivating and prospering within the dynamic and rapidly evolving aesthetics industry.
Lynda Benson
Sales & Operations
As a highly adaptable Spa & Cosmetics Industry Business Consultant, I leverage deep subject expertise to provide valuable insights and guidance to businesses in the Spa & Cosmetics Industry. My ability to analyze financial statements, identify key performance indicators, and make data-driven recommendations allows me to help spa and cosmetics businesses thrive.
Donna Davidson
Training & Education
Donna Davidson boasts over three decades as an industry leader in the beauty sector. As a licensed medical aesthetician, International makeup artist, and skincare educator, she has made remarkable contributions to the beauty industry’s advancement and success, sharing her knowledge and passion through educating others.
Emma Rohrbacher
Social Media Manager
Emma Rohrbacher brings a unique blend of creativity and analytical expertise to the Chrome PMS team. Originally from Los Angeles, California, Emma earned her Bachelor of Science in Consumer Behavior & Marketplace Studies from the University of Wisconsin-Madison.
Ruby Swann, SPHR
Human Resources
With over 30 years of leadership experience, Ruby is a certified Human Resources professional with expertise in all areas of HR including Talent Acquisition, Talent Management, Performance Management, Training, Employment Law and Diversity, Equity & Inclusion.